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Glamour Kills Clothing’s Mark Capicotto on Do’s And Don’ts For DIY Startup Companies

When you think of clothing companies rooted in the music community, nothing should be more obvious than GLAMOUR KILLS CLOTHING. Not only has the brand spread to thousands of show-going bodies, but it’s collaborated with bands, filmed live sessions, sponsored entire tours and released free samplers (most recently a covers compilation) since its foundation by MARK CAPICOTTO in 2005. Tracking down CAPICOTTO was no easy task—flying to Europe one week, Bamboozle the next, and so on—but AP finally squeezed some of the best lessons he’s learned in the business out of him.


An awesome feature, useful for anyone involved with any kind of brand, from startups to major corporations.


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